2007 Reader Survey Highlights

85% say they have “been moved to action” by a story in Edible Chesapeake:

• “Each issue reminds me to stay local and appreciate local suppliers and the hinterland where this is produced.” 
• “Great source for finding out local growers and making new connections!” 
• “I am a Master Gardener and practice what you write about as well as giving info to County residents.” 
• “Often by contacting producers to purchase items for re-sale”  

• “I make a conscious effort to patronize the stores and restaurants that advertise through you b/c of their local roots.” 
• “I started shopping more at my local farmers market on account of the eat local philosophy.”
• “I did visit several farmers' markets and stands in the Baltimore area because of their ads.” 
• “have used several companies for my restaurant”
• “I try and support the vendors who advertise in the magazine.”  

• “honestly, more advertising would be nice. i use this as a resource for buying local products” 
• “Would like to see more ads from the Annapolis eastern shore area”
• “I would like more advertisements and stories of Virginia resources.” 
• “I'm not exaggerating; I really do think it's great. It would be great to have more advertisers who are more local to DC.”

What else our readers told us: 

• “We are slowly but surely changing our lifestyle because of the education we are getting. This publication is a part of that.” 
• “Any information that lets me know where I can buy local food and what restaurants serve it is very, very valuable. I would say that I look for that above all else - whether in an article or ad.” 
• “I love reading the ads and finding new producers who are just a drive away.”
• “I find it beautiful and affirming. I already shop as much as I can at farmers markets, and follow the local food beat, so I'm not likely to be radically changed by it. I just really enjoy it.” 
• “I enjoy what I have read because I feel a greater awareness in myself about sustainable environments and doing what one can to support farmers, growers, etc., in my area.” 
• “I really treasure it. Thank you!”

 Improvements we’ll introduce in 2008 based on survey feedback:

• Streamlined design elements and more “breathing room” for editorial – although we still want to provide as much great content as possible in every issue!
• Geographically targeted Notable Edibles layout – with preferential positioning for full page ads
• More user-friendly Advertiser Directory
• “Scene At Market” back page feature will highlight farmers markets throughout the greater Chesapeake Bay region with photos submitted by readers
• More connectivity between the print magazine and the ediblechesapeake.com website for more reader input and community interaction